Best Time to Post on Threads in 2026

The best time to post on Threads is weekday mornings, 6 a.m. to 11 a.m. local time, with Thursday at 9 a.m. as the top slot. That comes from Buffer’s 2026 analysis of 2.5 million Threads posts. Treat these windows as starting points, then test them on your own account. Schedule them with Postqued from $9/month: unlimited posts across 10 platforms, timezone-aware scheduling so each post lands at your audience’s local time, plus Threads analytics to see which window wins.

What does the 2026 data say?

Buffer published its Threads study in February 2026. It measured median engagement (likes, replies, and reposts) by hour and day. Buffer adjusted the results to local time, so 9 a.m. means 9 a.m. where your audience lives.

Key findings:

  • Top three slots: Thursday 9 a.m., Wednesday 12 p.m., Wednesday 9 a.m.
  • Best days: Wednesday, Thursday, Tuesday.
  • Best window: weekday mornings, 6 a.m. to 11 a.m.
  • Weakest times: evenings, 6 p.m. to 11 p.m., on every day.
  • Weakest days: Saturday, then Sunday and Monday.

Best time to post on Threads by day

Day Top slot (local time)
Monday 12 p.m.
Tuesday 10 a.m.
Wednesday 12 p.m. (9 a.m. close behind)
Thursday 9 a.m. (best overall)
Friday 10 a.m.
Saturday 10 a.m.
Sunday 11 a.m.

Source: Buffer, “The Best Time to Post on Threads,” 2026.

How do you test these windows on your account?

Benchmarks average millions of accounts. Your audience may differ. Run a four-week test:

  1. Pick three windows: Buffer’s top slot (Thursday 9 a.m.), a second Buffer slot (Wednesday 12 p.m.), and one window from your own best past posts.
  2. Rotate similar posts through each window for four weeks.
  3. Measure each post after the same interval, such as 48 hours.
  4. Compare medians, so one viral post does not decide your calendar.
Test window Posts tested Median views Median replies Median quotes/reposts
Thu 9 a.m.
Wed 12 p.m.
Your window

If link traffic is the goal, add link visits. If growth is the goal, track follower change.

What should you keep the same during the test?

Timing only shows up when everything else holds steady. Record topic, format, media, topic tag, and call to action for every post.

Meta has reported that posts with tagged topics generally received more views. Use the same tagging approach in every window so tags do not skew the result.

Which time zone should you post in?

Post in your audience’s time zone, not yours. Threads Insights lists your top cities and countries. Use that list to set the local time for each window.

If your audience splits across regions, run a separate test per region. One hour rarely serves New York and London equally. Rerun the test after strong audience growth, a content shift, or a change in geography.

How do you schedule Threads posts with Postqued?

Postqued turns the test plan into a calendar you set once:

  • Timezone-aware scheduling: pick the publish time and the time zone, so 9 a.m. Thursday means 9 a.m. for your audience.
  • Full Threads posts: up to 20 media items and 500 characters per post.
  • First comment: add a link or follow-up as the first reply.
  • Threads analytics: compare windows without leaving the app.
  • Engagement Inbox: answer Threads replies alongside Facebook, Instagram, X, LinkedIn, and Mastodon.

Every plan includes unlimited posts across 10 platforms, plus API and MCP access. Start scheduling Threads posts.

Final recommendation

Start with Buffer’s 2026 windows: weekday mornings, 6 a.m. to 11 a.m. local time, led by Thursday at 9 a.m. Skip evenings and Saturdays. Test three windows for four weeks, keep the one with the best median results, and let Postqued publish on schedule in your audience’s time zone.

Sources

Schedule Threads posts into Buffer’s morning windows on Solo at $9/month. Start a 7-day free trial.

Frequently Asked Questions

What is the best time to post on Threads?

Buffer's 2026 analysis of 2.5 million Threads posts found weekday mornings between 6 a.m. and 11 a.m. local time perform best, with Thursday at 9 a.m., Wednesday at 12 p.m., and Wednesday at 9 a.m. as the top slots. Use them as starting points and test them with Postqued.

Does Threads Insights show when followers are active by hour?

No. Threads Insights shows views, interactions, follower growth, top cities and countries, demographics, link visits, and 7 to 90 day trends. It does not include a follower-active-by-hour report, so test windows with your own posts.

Do the first 30 to 60 minutes determine Threads reach?

Meta has not published a fixed first-hour rule. Measure every post after the same interval and compare medians instead of relying on an early-window theory.

Can Postqued schedule Threads posts?

Yes. Postqued schedules Threads posts with up to 20 media items and 500 characters, adds an optional first comment, shows Threads analytics, and brings Threads replies into the Engagement Inbox. Plans start at $9/month.