Best Time to Post on Facebook in 2026 (By Day)
Sprout Social’s 2026 data shows the best times to post on Facebook are Tuesdays and Wednesdays from 12 to 8 p.m. local time, with Mondays 12 to 1 p.m. and Thursdays 12 to 2 p.m. and 8 p.m. close behind. Weekends are the weakest days. Treat these windows as your starting point, then schedule them with Postqued from $9/month: unlimited posts across 10 platforms, timezone-aware scheduling, and Facebook analytics to confirm what works for your Page.
What are the best times to post on Facebook by day?
Sprout Social analyzed nearly 2 billion engagements across about 307,000 social profiles between November 27, 2025 and February 27, 2026. All times are in the audience’s local time.
| Day | Best windows (local time) |
|---|---|
| Monday | 12 to 1 p.m. |
| Tuesday | 12 to 8 p.m. |
| Wednesday | 12 to 8 p.m. |
| Thursday | 12 to 2 p.m. and 8 p.m. |
| Friday | Midday |
| Saturday | No peak time |
| Sunday | Engagement universally low |
Best days: Monday through Thursday. Worst days: Saturday and Sunday.
Do the best times change by industry?
Yes. Sprout Social’s 2026 Facebook report breaks out several industries:
- Finance: weekday mornings 9 to 11 a.m. and afternoons 3 to 6 p.m.
- Retail: Monday to Wednesday, 9 a.m. to 1 p.m.
- Healthcare: Monday to Wednesday, 10 a.m. to 1 p.m.
- Tech: weekday mornings, 7 to 11 a.m.
If your industry has its own window, test it against the general midday window.
How do you test these times on your own Page?
Benchmarks describe averages. Your Page has its own audience, so confirm the windows with a short test.
- Pick two or three windows from the table, such as Tuesday 12 p.m. and Tuesday 6 p.m.
- Add Meta Business Suite’s Active times suggestion as a third candidate.
- Publish comparable posts (same format, similar topic) in each window at least three times over four weeks.
- Measure every post after the same interval, such as 48 hours.
- Compare the median reach and the action that matters (comments, shares, or link clicks). Keep the winner.
Test formats separately: a Reel and a link post behave differently at the same hour. Leave boosted posts out of the comparison.
Which time zone should you use?
Use your audience’s time zone, not yours. Sprout’s windows are local time, so a 12 p.m. window for a New York audience is 12 p.m. Eastern. If your audience spans regions, schedule one post for the main market and test a second window for the next largest region.
How do you schedule Facebook posts to these windows with Postqued?
Postqued turns the table above into a repeatable calendar:
- Pick the time and time zone. Schedule each post for 12 p.m. in your audience’s zone, wherever you are.
- Unlimited posts. Every plan includes unlimited scheduled posts, so you can fill every test window without counting.
- First comment. Add a first comment to Facebook posts when you schedule them.
- Facebook analytics. Review results per post in Postqued to see which window keeps winning.
- Cross-post. Send the same post to Instagram, Threads, and the rest of the 10 supported platforms.
Start scheduling Facebook posts on the $9/month Solo plan with a 7-day free trial.
Final recommendation
Start with Sprout Social’s 2026 windows: Tuesday and Wednesday afternoons, Monday at lunch, and Thursday midday or 8 p.m., all in local time. Test two or three of them for four weeks, keep the window that wins, and let Postqued publish to it every week.
For every network’s windows in one table, read the best time to post on social media.
Sources
- Sprout Social: Best times to post on Facebook in 2026
- Schedule a post and view Active times in Meta Business Suite
- About Facebook Page Insights
Test your Facebook windows on Solo at $9/month, with Facebook analytics built in. Start a 7-day free trial.